Digital Marketing
Bring in the traffic that actually buys.
SEO, Google Ads, paid social, and social content — run by one team and pointed at revenue, not vanity metrics. It's the demand engine that feeds every other lever: no traffic, nothing to optimise.
Paid and organic, planned together — not four vendors pulling in four directions.
Why one team
Paid and organic work better together.
Most brands run ads with one vendor, SEO with another, and social with a third — none of them talking. The result is wasted spend, mixed messages, and no one accountable for the number that matters. We run them as one system.
Four vendors, four directions
Separate agencies for ads, SEO, and social, each optimising their own metric — clicks, rankings, followers — while your actual revenue and margin fall between the cracks.
One growth team, one number
Paid feeds the data that sharpens organic; SEO lowers what you pay for the same customer over time; social warms the audience both convert. Planned together, reported together.
What we run
Four channels, one revenue goal.
The full acquisition stack for a Shopify brand — each channel doing the job it's actually good at.
Organic search
Technical SEO, product and collection optimisation, and content built around real buying intent — the traffic that keeps paying back long after the work is done. Shares foundations with our AI Search work.
Google Ads & Shopping
Search, Shopping, and Performance Max built for profitable ROAS — clean campaign structure, feed optimisation, and bidding that chases margin, not just clicks.
Meta & TikTok ads
Creative-led prospecting and retargeting on Meta and TikTok, with a testing framework that finds the winners fast and kills the losers faster.
Social media management
Organic content and community management that build an owned audience — the trust layer that lifts conversion on every other channel.
How we work
Baseline, test, and report on revenue.
The same discipline behind everything we do — spend is treated like your money, because it is.
Know the numbers first
We start with your real acquisition costs, channel mix, and margins — so every decision is measured against where you actually stand today.
Spend where it returns
Small, structured tests across channels and creative. What returns gets scaled; what doesn't gets cut. No precious attachment to a campaign that isn't working.
Revenue, not vanity
A clear monthly report tied to revenue, ROAS, and blended CAC — not impressions and follower counts. You always know what the spend bought.
What's included — and what isn't
Clear edges, so there are no surprises.
You'll always know what the monthly work covers — and what's a separate engagement.
Included
- Channel strategy across SEO, paid search, paid social & social
- Campaign build, management & ongoing optimisation
- Keyword, audience & competitor research
- Ad creative direction and testing framework
- Product-feed optimisation for Shopping & social
- Monthly reporting tied to revenue, ROAS & blended CAC
Handled separately
- Ad spend / media budget — paid directly to the platforms
- Full-scale creative production (video shoots, photography)
- Theme / app development & custom Liquid — quoted as a build
- Email & SMS retention flows — part of CRO / Revenue optimization
- Analytics setup — GA4, GTM & server-side tracking, set up separately
A low-risk place to start
Start with a free growth audit.
Send your store URL and we'll show you where the fastest, most profitable growth sits — before you commit to anything.
- Where your current spend is leaking or under-invested
- The channels most likely to grow you profitably from here
- SEO and technical gaps costing you free traffic
- A clear, prioritised 90-day acquisition plan
Free — your first look, on us
A specific, practical review of your acquisition — yours to act on with or without us. If it's useful, we'll talk about what comes next.
Request your free growth auditWhat we will, and won't, promise
We'd rather be honest than impressive.
Anyone guaranteeing a fixed ROAS or a #1 ranking is guessing. We commit to the process that earns results — and honest reporting on how it's going.
What we commit to
- A clear baseline of your acquisition today
- Disciplined testing across channels and creative
- Honest monthly reporting tied to revenue and margin
- Spend treated like our own money
What we won't claim
- A guaranteed ROAS or cost-per-acquisition
- A guaranteed #1 ranking on Google
- Overnight results or viral guarantees
- Anything we can't stand behind honestly
Let's find your most profitable way to grow.
Send your store URL for a free growth audit — a practical read on where your next dollar of marketing should go, whether or not we work together.