Insights
Useful before we're hired.
Everything we publish follows one rule: it should be usable by a Shopify brand today, whether or not they ever work with us. Filter by topic below.
How to get your Shopify store recommended by ChatGPT
The five things AI assistants look for before they'll name your products — and the order to fix them in.
Read article AI SearchShopify product schema for AI search: the fields that get you cited
Product, Offer, AggregateRating, Review — what each field does, and how to check yours in ten minutes.
Read article Digital MarketingSEO vs paid ads: where a Shopify brand should start
Run both — but the sequence and the split depend on margin, urgency, and category. How to decide.
Read article Digital MarketingGoogle Ads for Shopify: Search vs Shopping vs Performance Max
Which campaign types drive the volume, why the feed beats the bids, and how to measure on profit.
Read article Digital MarketingPaid social for Shopify: a starter framework for Meta & TikTok
Why creative is the lever, how to structure prospecting vs retargeting, and how to measure honestly.
Read article Revenue optimizationWhy your Shopify store isn't converting (and it's probably not the design)
The five leaks we find most often — and none of them require a redesign to fix.
Read article Revenue optimization5 mistakes quietly costing Shopify brands thousands every month
Discount-code leakage, checkout script bloat, hidden shipping shock, and two more you can check in ten minutes.
Read article Revenue optimizationBefore/after: three CRO changes and what each one actually moved
Real screenshots, real numbers, including the change that lost and got rolled back.
Read article Revenue optimizationYour checkout is where money dies: a field guide
How to read your checkout drop-off report and the fix order that maximizes impact.
Read article Shopify engineeringYou (probably) don't need headless
An honest decision framework: when Hydrogen is worth it, and when Online Store 2.0 gets you 95% there.
Read article Shopify engineeringThe app audit: how we cut a store's stack from 26 apps to 13
A repeatable method for finding overlapping, abandoned, and replaceable apps — with the savings math.
Read article Shopify engineeringERP + Shopify without the 2am fires
What a reliable integration actually needs: idempotency, retries, monitoring, and a plan for bad data.
Read article AI for eCommerce5 AI automations every Shopify store should have
Order-status support, review summarization, content drafts, search tuning, and forecast alerts — in rollout order.
Read article AI for eCommerceAI product descriptions: when they're good enough — and when they're not
Where AI drafts save real hours, and where your brand voice still needs a human on the keyboard.
Read article AI for eCommerceHow an AI support layer cut first-response time from 8 hours to under 2 minutes
The guardrails, the handoff rules, and the two weeks of babysitting nobody tells you about.
Read article AuditsAudit #012: a skincare brand's beautiful, buried answers
Three practical improvements in four minutes — the same notes we'd give on day one of an engagement.
Read the audit Case study+32% checkout conversion in 90 days for a homeware brand
Eleven changes, eight winners, one rollback — the full breakdown with numbers.
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